Aurelia WebWeb
A calmer daily wellness practice — on the web
Open Experience Studio

How it works

Trailwise is product analytics for Aurelia — web and app workspaces with Experience Studio to compare original versus recommended journeys against historic behaviour.

Aurelia · Web

Website engagement across onboarding, practice plans, friend invitations, and Aurelia+.

Activation: A user creates their first practice plan and invites a friend within the activation window.

Conversion: A user starts an Aurelia+ subscription.

Device types: desktop, tablet, mobile web · Personas: High intent, Error-prone, Window shopper, Core, Tester

Open Aurelia Web metrics

Aurelia · App

Aurelia wellness app — sessions, day-1 return, and Aurelia+ on iOS & Android.

Activation: Completed a first session and returned the next day.

Conversion: Started a trial or purchased Aurelia+.

Platforms: iOS, Android · Personas: Fast starter, Early paywall, Permission denied, Core, Tester

Switch to Aurelia App in the sidebar

Suggested walkthrough

  1. Switch workspace (Aurelia Web or Aurelia App) in the sidebar.
  2. Read the Trailwise insight on Overview, then open Preview change.
  3. In Experience Studio, compare Original vs Recommended — start a tester session to emit events.
  4. Filter Web by device type (desktop / tablet / mobile web) or App by iOS / Android.
  5. Inspect Journeys and Funnels, then confirm Live Activity and the tester profile.